What is SEO?
SEO, or Search Engine Optimisation, focuses on increasing the quantity and quality of traffic to your website through organic (non-paid) search engine results. The goal is to improve your ranking, so you appear on the first page of a Google search engine results page (SERP).
What’s so good about SEO? Studies have shown that only about 2.8% of people click on paid advertisements regardless of where they appear on the results page.
The process begins with understanding what potential customers are searching for when they are looking for a business like yours. Keyword and keyword phrase research makes sure your relevant website pages are being returned in those searches.
On-page optimisation, is the process of making sure the relevant page is optimised propertly for the keyword or keyword phrase identified as most relevant. The final stage is to measure the success of the optimisation for your chosen KPI.
When set up correctly, SEO will continue to work long into the future, bringing traffice that is relevant to your business to your website. The effectiveness of SEO has been shown to increase overtime and with continued efforts, SEO can be one of the biggest lead generation strategies in digital marketing.
What’s involved in SEO?
There are a number of steps involved in carrying out SEO work. The main steps undertaken to make sure you rank well in Google are:
Your site is made accessible to Google.
- Review of Website Structure
- Submitted to Google Analytics
- Submitted to Search Console
2) Keyword Research
Keywords relevant to your industry, business and location are identified.
- Keywords are researched
- Search volumes are identified
3) On-Page Optimisation
There are a number of important steps to optimise your pages:
- Meta descriptions and tags updated
- Internal links reviewed and headers reviewed
4) Identify & Measure KPIs
Once the SEO plan is in place it is important to measure the success of the stragegy:
- Identify most important KPI to measure
- Reporting to guage success.
I’m ready when you are! Get your website ranking better in Google and on the screens of people looking for you.